Dangal director joins hands with KV Sridhar for short film

The film for girls' empowerment is for Building Blocks Group

by exchange4media Staff
Published - Jun 19, 2018 4:24 PM Updated: Jun 19, 2018 4:24 PM

A father chooses his daughters’ education over their marriage and decides to empower his daughters to pursue their dreams. This is the plot of the latest short film produced by Building Blocks Group, one of the leading land developers in India for Father’s Day.

The ad film is part of a larger transformation drive conceptualised by Hyper Collective, a collaborative communication, marketing & technology company headed by KV Sridhar aka Pops.

On his thought process and vision for the campaign, Pops said: “At the heart of Building Blocks Group are core values of Transparency, Integrity, Growth, Unity, and Excellence. We created a vision and purpose that would reflect exactly that. Your true wealth is not your money. Your true wealth is the happiness and growth of your children. With the context of Father’s Day, the film not only shows a father choosing to empower his daughters. But also where the new India is heading. Progress and change are the long term dreams of not just Building Blocks but all of India.”

The ad film is directed by Nitesh Tiwari of Dangal fame. He shared, “The story and the message truly moved me, the subject of girl empowerment is very close to my heart and coming from partners like BBG & Pops, I simply couldn’t resist. As a filmmaker, I hope that the message reaches masses and they relate with it.”

Mr Mallikarjun Reddy, The Chairman & Managing Director of Building Blocks Group said: “We are not in the business of selling land, we are in the business of helping people progress. We want to be people’s financial progress partners and the brand philosophy Your True Wealth stems from the same belief system. In a world driven by materialism, we want to emphasise the importance of investing in true wealth and that is your children’s future. This campaign will strengthen our vision as a brand and a company even more. I’m delighted to have Nitesh and Pops’ team create this iconic film for us.”

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