Dabur Rheumatil salutes D Sivan -- The Man Who Walked the Earth
The company celebrated the life of the postman from Coonoor, Tamil Nadu who once walked over 15km a day to deliver mail in the hilly region
Stories of everyday heroes and crusaders are sometimes hidden in plain sight and, thanks to the internet, sometimes all it takes is a small spark of discovery for them to be illuminated.
The story began with a tweet from an IAS Officer Supriya Sahu praising a postman from Coonoor on his retirement for his dedicated service of 35 years to India Post. Conversations soon began around D. Sivan, the postman from Coonoor in Nilgiris district of Tamil Nadu who used to walk over 15km each day to deliver mails to remote parts of the hills.
But as with most things on the internet, the memory is usually short-lived, people swiping their way to the next viral post before you can hit like. But a story like Sivan’s deserves more attention.
“We found it so inspiring that for over a decade, unaffected by his age, Sivan has devoted all his energies to delivering messages to the remotest corners of Coonoor. For us to pay a tribute to him, it would only be fair if we took his story to the people just the way he had spent his life carrying messages for the people.”, says Dabur India Ltd Digital Marketing Head Kapil Ohri.
“What fascinated us most was this remarkable feat of walking 15 km each day, not on paved roads or jogging tracks but through vast plantations and deep jungles, often in the presence of wild animals. In an age where we groan and pull out our phone to book a cab at the mention of walking to the nearby market such a feat just felt unimaginable. We realised that Sivan would have covered at least 50,000 km over the course of his service which is the equivalent of going around the Earth and then some. Hence came the idea of telling the story of the Man who walked the Earth,” Ohri adds.
The story has also brought to light the importance of physical activity in our daily lives. Walking, being the simplest of them but a very effective one. Walking has numerous health benefits and is suitable for people of all ages and fitness levels. It helps burn calories, strengthens the heart, helps lower blood sugar, eases joint pain, and boats immune function.
However, excessive walking and age can result in a number of joint and muscular injuries and it is important to take this into account. “Dabur has long been associated with promoting the simple idea of walking and with our tribute to Sivan, we wish to take this cause further and also raise awareness around the walking-related stress injuries which while common are not spoken about much.” says, Dabur India Ltd Marketing Head-Ayurveda Ethicals Dr Durga Prasad.
Dabur Rheumatil Oil is a clinically tested topical pain reliever that helps you effectively deal with joint pains. Enriched with herbal extracts from effective medicinal plants, like Gandhapura oil, Neelgiri oil and Ashwagandha, it provides relief from joint and musculoskeletal pains in the knee, back, and shoulder. It has anti-inflammatory, quick absorption, rapid action, and counter-irritant properties, that reduce joint pain, swelling, and stiffness.
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