Cricketer Umran Malik becomes Urbn’s face
Features in latest campaign for their Black Edition range of charging products
Charging solutions brand Urbn has launched a new campaign with Umran Malik. The campaign promotes the brand’s Black Edition universal charging products. As a part of the #Fasterthanfast campaign, Umran is seen getting challenged by the speed of Urbn battery. The campaign has been conceptualised by Makani Creatives Pvt. Ltd.
“Highlighting the speed and agility that Umran shows while bowling, the digital campaign with the bowler personifies the brand’s sleek, futuristic and powerful charging solution,” the company said.
Speaking on the new collection launch, Sagar Gwallani- CEO and Co-Founder, “We have been in the business of providing power solutions for over 10 years and our products have evolved with time, thanks to our tech team! The Black Edition is a premium offering, keeping the “Consumer First” philosophy in mind. Umran Malik, the fastest bowler in India and an emerging superstar of cricket is on his way to break his own record to be fastest. He personifies the brand’s sleek, futuristic and powerful solution showcasing advancement and commitment towards stringent quality control, innovative design and unique technology. Complimenting this with Umran’s growth trajectory, we are bullish to complement our user’s lifestyle and suite their daily, business and travel needs.”
On the association, Sameer Makani, Managing Director, Makani Creatives Pvt. Ltd., the creative agency for Urbn said, “The campaign started with teasers that were brief yet intriguing and helped create curiosity and buzz among netizens. In the ad film, we have demonstrated that being #Fasterthanfast with Umran is more than just a phrase for the brand, it is also the way we see the future of the brand shouldering the responsibility to provide the best and safest solutions to the country’s powering needs no matter the device.”
“Urbn is a Made in India brand that represents technology, style, independence and mobility, mirroring todays’ aspirational youth and the upwardly mobile. With an active R&D department, Urbn is a strong believer in catering to today’s audiences by understanding the consumer need, affordable prices and post-purchase support.” added Yash Raj Gwallani- CMO and CTO
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