Cricket legend Ravi Shastri is FanCode’s new brand ambassador

Shastri to headline FanCode’s maiden TVC for the India-West Indies tour

e4m by exchange4media Staff
Published: Jun 30, 2022 11:38 AM  | 2 min read

Ravi Shastri, the legendary cricketer, has become the new brand ambassador for FanCode.

FanCode is set to host some of the best cricketing action with exclusive rights to India's tour of the West Indies and ECB’s The Hundred. Shastri will bring out FanCode’s ‘fan-first’ proposition by leading the upcoming campaigns for these properties.

Starting 22nd July, all eyes will be on FanCode, as it becomes the first-ever platform to host a Team India bilateral only on digital.

The India tour of West Indies will be played during India’s Prime-Time with ODIs starting at 7pm and T20Is starting at 8pm IST, which is expected to bring 10 crore users to FanCode. The digital platform aims to reinvigorate sports broadcast by developing a holistic and immersive digital experience and giving the control to sports fans; this will be the key messaging for the upcoming campaign featuring Shastri.

Welcoming the new ambassador, Yannick Colaco, Co-Founder of FanCode, said, “We are delighted to have Ravi Shastri onboard as our brand ambassador. Ravi is one of few sports personalities who has experienced success as a player, a coach and a broadcast analyst, and this has helped him develop a deep connection with casual and die-hard sports fans alike.”

Commenting on his association, Shastri, said, “Sports is always believed to bring people closer, and FanCode is taking that several notches higher by solving for the accessibility issues of cricket fans like me. I can now watch a live cricket match right from the ongoing Jharkhand T20, Vitality Blast, to a premier India tour of the West Indies upcoming in July; all of this with superior user experience on digital. I’m elated to join FanCode in this journey of democratising sports for fans in India.”

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