Content JAM: Storytelling in today's digital age

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, & Sunil Kataria, Business Head - India & SAARC, Godrej Consumer Products Limited (GCPL) to address Content JAM conference at ICMA 2018

e4m by Pallavi Borkar
Updated: Aug 13, 2018 8:56 AM

Content marketing is about helping clients and brands create a memorable, meaningful story that resonates with their audience. The Indian Content Marketing Awards (ICMA 2018) by Audacity recognises and encourages the best content marketing efforts of the year with a stunning showcase of talent, expertise, inspiration and insight for brand marketers. With an endeavour of making it bigger and better this year, we are all set to launch the 3rd edition of the Indian Content Marketing Awards (ICMA) and the 2nd edition of e4m Content JAM.

At the e4m Content JAM conference, leading global and Indian experts of content marketing will discuss on the theme ‘Content First: Storytelling in the Digital Age'. As technology levels the playing field for the marketing haves and have-nots, content is the only game changer for a company in achieving its marketing and business objectives. In a world, where digital is breaking silos, content is mission critical for organisations.

The keynote speakers for this years’ Content JAM are Rajesh Ramakrishnan, Managing Director, Perfetti Van Melle India, and Sunil Kataria, Business Head - India and SAARC, Godrej Consumer Products Limited (GCPL).

A veteran with more than 24 years of experience in General Management, Sales and Marketing, Ramakrishnan is responsible for the overall operations of the company for India and Nepal at Perfetti Van Melle India. His topic for the discussion will be ‘Content Matters: Ignore at your own Peril’. He will be speaking on how content is not about product selling or creating a brand film, today it can make or break the very image and legacy of a business. He will address how leaders should strive for a unified strategy that puts content at its heart.

An accomplished business leader and a seasoned marketing professional, Ramakrishnan has worked across categories such as Personal Care, Household Care, Foods and Beverages, Confectionery and Media. Under his leadership, Perfetti Van Melle, Bangladesh delivered sustained growth and achieved market leadership in 2016.

Prior to this, he was the Marketing Head at HT Media Limited and has also held senior positions in Pepsico, Marico Industries and Reckitt Benckiser.

Post his graduation in Engineering from BITS Pilani, Ramakrishnan pursued his masters from XLRI, Jamshedpur. He is also an award-winning photographer. His work has been featured at Cannes and has also been published in several publications in India and outside. He is also passionate about travelling and has been on expeditions to Everest Base Camp and Kilimanjaro. Ramakrishnan along with his wife and teenage daughter started an initiative - My Daughter is Precious [MDIP] in March 2015 to raise awareness about gender equality and support the education of the girl child.

Sunil Kataria, a graduate in Economics from Delhi University, pursued his MBA in Marketing from the Institute of Management Technology (IMT) Ghaziabad. He joined GCPL in 2011 to oversee the sales and marketing organisation for the India and SAARC businesses. Here, he successfully led the merger of the sales and marketing organisations of GCPL and the erstwhile Godrej Sara Lee. Under his leadership, the GCPL sales and marketing organisation became world class with sharpened and enhanced capabilities.

His topic for discussion at the Content JAM will be ‘Rise of Regional Content to Realise Dream Digital India’. He will speak on how as companies innovate and customise to create products that cater to the diverse consumer pool across the ‘many’ Indias, a matching content strategy is required to achieve business objectives.

Kataria has diverse work experience across the FMCG and Consumer services sectors in Sales, Marketing and business roles. He had a long and highly successful stint of 12 years at Marico Industries. Post this, Kataria served as business head in two challenging service sectors: retail and telecom, leading large and complex business operations. He was Chief Operating Officer at Idea Rajasthan Circle, where he headed business operations and was responsible for the P&L of the Rajasthan Circle.

Kataria is currently serving as the chairman of the Indian Society of Advertisers (ISA). He has built very strong relationships and equity with marketing bodies such as the CMO forum, FICCI FMCG committee and ASCI. He has been recognised at a national level by being nominated for the ‘Marketer of the Year’ 2014 award by the International Advertising Association (IAA) of India. Kataria has also been shortlisted as one of the ‘Top 10 influential CMOs of India – 2015’ at the Indian Marketing Awards anchored by the exchange4media group.

Kataria is a staunch believer and practitioner of the spirit of 'Possibility Thinking' and feels that this, coupled with a passion for flawless execution, is the biggest competitive advantage in today's world. He is an avid reader and also writes Hindi poetry in his spare time. He is a movie buff, who loves watching Hindi movies and Hollywood science fiction.

Other speakers joining us at the event are Sunil Lulla, Group CEO, Balaji Telefilms (Fireside Chat); Anantha Nayak, CEO, Cipla Health; Sujit Ganguli, Chief Marketing Officer, ICICI Bank; Kanika Saxena, VP Content, Vodafone; Madhavi Irani, Chief Officer-Content,; Arun Unni, Chief Content Officer, Tata Sky; and Bhuvan Bam, Youtuber, Singer-Songwriter, BB Ki Vines

For more details on speakers and the agenda, visit:

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