Content Jam: We need to be agile to match the taste of our customers: Pam Moore

Pam Moore, Chief Executive Officer and Founder, Marketing Nutz, underlines the growing impact of the social media platforms when it comes to effective content marketing, and more

by exchange4media Staff
Published - Sep 4, 2019 2:43 PM Updated: Sep 6, 2019 6:33 PM
Content Jam Pam Moore

At exchange4media’s Content Jam 2019, held September 4 in Mumbai, Pam Moore, Chief Executive Officer and Founder, Marketing Nutz, delivered a keynote on ‘Future Proof Your Content Marketing: Content that Inspires, Connects & Achieves Results.’

Moore said things are getting crazy in the digital world, no one knows how it is done, till you do it. She also underlined the growing impact of the social platforms when it comes to effective content marketing.

“Facebook calls the shots, Instagram calls the shots, and we need to be agile to match the taste of our customers. Moreover, organic growth of content is dwindling to zero. The fact is that people like conversations and we can’t ignore social mediums since 77 per cent of brand conversations are already taking place on social platforms.”

Moore also shared some figures around the massive growth of data in the last two years. According to her 90 per cent of data in the world was created in last two years.

“We are living in times of Big Data. By 2020 every individual will generate 1.7 megabytes of data per second. There are about 300 hours of video getting uploaded on YouTube every minute. Also, we will see the growth of smartphone user’s touching 6.1 billion by 2020.”

Speaking about the best practices for effective content marketing strategy, Moore added, “Relevant content is important for generating impact, it has to have a plan. The difference between content and content marketing is in the architecture where you own the outcome and the latter has it.”

“Relevancy is going to build trust and get you attention.  Audience’s first approach to content marketing is extremely important. Moreover, content marketing is at the heart of all marketing. Also, marketing is no longer about the stuff you sell, it is about the stories you tell and who we engage through those stories. Finally, serving value constantly and consistency of value is what effective content marketing is all about,” she said.

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