BookMyShow makes a special appeal to parents on Children's Day

Conceptualised and executed with BBH India, the film beautifully addresses the stigma that many Indian parents continue to face regarding the sexual orientation of their children

BMS

This Children’s Day BookMyShow has a special message for all parents. Conceptualised and executed with BBH India, this children’s day film beautifully addresses the stigma that many Indian parents continue to face regarding the sexual orientation of their children.

In consonance with the recent Section 377 verdict, it strikes an emotional chord and urges parents to love their children for who they are, regardless of who they love.

Speaking about the film, Marzdi Kalianiwala, SVP- Marketing and Business Intelligence, BookMyShow said, “At BookMyShow, we believe that entertainment connects us all. Pursuant to the recent historic verdict of decriminalization of Section 377, we wanted to put across our perspective and what better way to portray it than through the lens of entertainment. This film is an attempt to reach out to all parents and asking them to accept their children for who they are.”

Russell Barrett, Chief Creative Officer & Managing Partner, BBH India added, “The world of entertainment is probably the most egalitarian. There are no walls and no divisions here. In fact, entertainment brings people together, across geography, language, religion, sexual preference and class. In the light of the historic Supreme Court judgment on section 377, BookMyShow and BBH chose to play out a story of love and acceptance against the backdrop of the magic of the movies. We were keen to cast a real couple in the lead roles for so many reasons, the most important being, it was the right thing to do. We are so very proud to partner a brave, aware and modern brand like BookMyShow in this initiative and hope to do much more going forward.”

Campaign film:

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