Blackberrys Menswear Becomes Official Style Partner of Race 3
This limited edition includes tuxedos, shirts in premium fabrics and trousers in deep tones and textures as worn by the star cast in the movie
Published - Jun 4, 2018 12:51 PM Updated: Jun 4, 2018 12:51 PM
Menswear brand Blackberrys is now the official style partner of one of the most awaited movies of the year, Race 3 starring Salman Khan, Anil Kapoor, Bobby Deol, Jacqueline Fernandez. Having stylised the formal outfits of the star cast, the association has carried forward Blackberrys Keep Rising philosophy.
The partnership has also brought to the Blackberrys stores across the country, the exclusive Blackberrys Race 3 collection. This limited edition
includes tuxedos, shirts in premium fabrics and trousers in deep tones and
textures as worn by the star cast in the movie.
Speaking about this association, Ramesh Kaushik, Vice President- Brand Experience at Blackberrys, said, “We have been styling the progressive men of the country for over 25 years. We are really excited and happy about our association with Race 3, as it’s a natural connect for our core proposition.The remarkable talents in the movie exude a sense of style that is both fashion-forward and aspirational. We are delighted to translate the same energy and style through our formal wear collection, worn by the star cast in the film.”
“Our association with the movie franchise is a well stitched partnership. Blackberrys stands tall with the adage Keep Rising- and the whole mood and personality set in the movie brings the character out with perfection,” he added.
To strengthen the association, the brand will introduce extensive digital and ATL campaigns along with a 30-second co-branded video. The video will showcase the star cast of Race 3 and bring alive their style, whilst celebrating action, drama, love and passion for life, in line-up to the film’s music, characters and stylish outlook. The digital campaign will run across all social media platforms bringing forth innovative content and contest for fans pertaining to the movie. ATL campaign will include promotion across select venues including airports and high streets.
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