Blackberrys launches digital campaign #RiseFromHome

The integrated digital campaign makes a case for striking the perfect balance between personal and professional life while working from home

e4m by exchange4media Staff
Updated: Apr 27, 2020 1:14 PM
blackberry

Blackberrys, has launched a digital campaign for the audience #RiseFromHome. This integrated digital campaign #RiseFromHome motivates you to strike a perfect balance between your personal and professional life while working from home.

The campaign is based on the brand’s ‘Keep Rising’ philosophy which persuades people to continuously invest in themselves to become a better version. The campaign encourages the audience to make the best use of this phase by engaging in their passions whilst efficiently managing their professional life. This campaign invites the audience to share their ‘Rise from Home’ stories by showcasing their productivity at work in sync with their interests. Apart from this, the brand is also sharing various tips on video conferencing etiquette, comfortable work from home wear to keep the audience engaged. The campaign has received an overwhelming response from the audience and has reaped significant engagement. The brand also acknowledges the most innovative ‘Rise from Home’ stories with a small token of appreciation.

Talking about the campaign, Riyaz Uddin, Brand Head, Blackberrys said, “At Blackberrys, we believe that great work happens when done in a peaceful environment, and with a gratified mindset. With work from home becoming a new normal, we wanted to stitch a campaign that instills positivity in the minds of people. Through this campaign we intend to celebrate, acknowledge and communicate the ‘Keep Rising’ story of the audience who are making the best use of their skills while managing work in the most contented manner.”

An absolute conversation starter, the campaign has been successful on the brand’s social media platforms and witnessed active participation from the audience. The campaign is currently promoted across all brand digital channels and via WhatsApp and email. In the next phase, the brand also plans to extend this campaign with more engaging and inspiring content and contests.

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