BARC Week 4: Amazon Leads Top 10 Brands

Meanwhile Hindustan Lever continued to dominate the Top 10 Advertisers category.

e4m by exchange4media Staff
Updated: Feb 6, 2018 8:51 AM and Lalitha Jewellery climbed up to top the two spots in the Top 10 Brands for the fourth week of 2018 (January 20-26) with 21991 and 19643 insertions respectively. Kalyan Jewellers took the third spot with 14922 insertions, while Videocon D2H slipped to fourth position with 14249 insertions. Airtel TV App took the fifth spot with 13126 insertions.
Trivago came in the sixth spot with 9657 insertions and Jabong entered the category at the seventh spot with 8822 insertions. Ministry of Health and Family Welfare slipped to the eighth spot with 8471 insertions. Vodafone Super Net 4G and Close Up Ever Fresh took the ninth and tenth positions with 7506 and 7343 insertions respectively.

In the Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser India and Procter & Gamble retained its top three spots with 110415, 68057 and 27882 impressions respectively. Amazon Online India took the fourth spot with 27697 insertions, while Cadbury India and Patanjali Ayurved slipped to fifth and sixth spot with 27222 and 26232 impressions respectively. ITC Ltd took the seventh spot with 23231 insertions. Brooke Bond Lipton India, Lalitha Jewellery and Ponds India were at eighth, ninth and tenth spot with 22243, 19643 and 17599 insertions respectively.

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