BARC Week 49: Harpic leads Top 10 Brands
In BARC Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser, and ITC Ltd continued to lead
Harpic climbed up to the top spot to lead the top spot in Top 10 Brands for Week 49 (December 1-7, 2018) with 17,735 insertions.
Santoor Sandal and Turmeric held on to its second spot with 13,726 insertions, while Trivago slipped to third spot with 12,325 insertions. Dr. Ortho Oil and Capsule maintained its fourth spot with 10,196 insertions. Mortein 2 in 1 Insect Killer took the fifth spot with 9878 insertions.
Goodknight Power Activ Plus retained its sixth spot with 9421 insertions. Dettol Aloe Vera and Flipkart was at eighth and ninth spot with 8717 and 8218 insertions respectively. Roop Mantra Ayur Face Cream took the tenth spot with 8190 insertions. In the same week, in the BARC Top 10 Advertisers list, FMCG brand Hindustan Lever, Reckitt Benckiser, and ITC Ltd continued to lead with 1,00,384, 74,282 and 60,008 insertions respectively. Wipro, Procter & Gamble and SBS Biotech slipped to the fourth, fifth and sixth spot with 33,694, 27,832 and 25,134 insertions respectively.
Marico forayed into the category in the seventh spot with 24,567 insertions Ponds India slipped to eighth spot with 24,083 insertions. Colgate Palmolive India after a brief hiatus entered at ninth spot with 21,022 insertions. Brooke Bond Lipton India retained its tenth spot with 20,0944 insertions.
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