BARC Week 14: Harpic 10x leads Top 10 Brands
Meanwhile Reckitt Benckiser dominated BARC Top 10 Advertisers followed by HUL and P&G
The BARC data for Week 14 of Top 10 Brands (March 31-April 6, 2018) saw Harpic 10x leading the category with 15,961 insertions. Dettol Liquid Soap, Dettol Cool Soap and Dettol Toilet Soaps took the second, third and sixth positions with 11,537, 11,091 and 10,205 insertions.
Telecom player Airtel 4G came at the fourth spot with 10,671 insertions. Lizol
managed to grab the fifth spot with 10,345 insertions. Veet Hair Removal System was at the seventh spot with 9701 insertions. Videocon D2H and Trivago slipped to the eighth and ninth spots with 9564 and 8565 insertions respectively. Goodknight Active Plus took the tenth position with 7627 insertions.
In the same week in BARC's Top 10 Advertisers, FMCG brands Reckitt Benckiser, Hindustan Lever and Procter and Gamble led the category with 1,21,102, 1,19,602 and 28,255 insertions respectively.
Meanwhile, other FMCG players like Godrej Consumer Products and ITC Ltd
took fourth and fifth positions respectively, with 20,419 and 20,345 insertions respectively. Amazon Online India took the sixth spot with 20,260 insertions. Cadbury India moved to the seventh spot with 19,448 insertions. Procter & Gamble Home Products came at eighth spot with 18,075 insertions.
Brooke Bond Lipton India and SBS Biotech took the ninth and tenth spots with 17,872 and 16, 254 insertions respectively.
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