Bajaj Finserv’s concludes the #TravelonEMI campaign
The contest witnessed participation by over 3000 individuals across three levels of the game engaging two million people online
Published - 25-March-2019
Bajaj Finserv successfully concluded the gamified #TravelonEMI campaign that was aimed to raise awareness about the last-minute travel. The contest witnessed participation by over 3000 individuals across three levels of the game engaging two million people online. The campaign was focused on common challenges individual faced while planning the trip at the last moment and create awareness about a smart solution to ensure travel with hassle-free Bajaj Finserv EMI Network.
Bajaj Finserv designed the campaign basis the insight received from the customers on the unplanned holidays. Customers always seek a credit solution that is convenient to pay back and is not going to add any pressure on their daily chores. This was the primary reason behind the inception of enabling a personal loan for travel through an EMI Network card too.
Bajaj Finserv designed an engaging campaign #TravelonEMI by introducing a game for such travellers. The game had three level challenges. The three winners Saroj Sajwan, Mithlesh Kumar and Nishchaya Sadhwani were awarded travel vouchers worth 10k, 15k and a Go Pro 7 respectively.
The first challenge included straightforward questions about contestant’s favourite destinations, mostly based on general knowledge. (Saroj Sajwan from Ghaziabad). The second challenge was solving the jigsaw puzzle from the most desired scenic places at the favourite destination, and winner Mithlesh Kumar from Shakarpur, Delhi availed prize of 15k. The third challenge was to identify the most desirable skylines of their ideal destination from a 360-degree glimpse and winner Nishchaya Sadhwani from Bhopal bagged a GoPro Hero 7 as the reward.
The campaign was aimed at creating awareness about new and smarter ways of financing the travel at the last moment. Bajaj Finserv leveraged established gamification principles to the campaign to create awareness for the products and offers on the company’s website. The participation witnessed emphasis the need for quick and hassle-free smart solutions for categories like travel and holiday.
Bajaj Finserv also partnered with Rannvijay Singh and Kishwar Merchant to share their experiences and help strengthen the message of #TravelonEMI. The campaign achieved reach was 50M with an impression of 74.6M on the microsite. The campaign witnessed a massive engagement on social media with the #TravelonEMI trending on twitter for more than 5 hours.