Bajaj Finserv conducts gamified #TravelonEMI campaign

The campaign witnessed massive engagement on social media with #TravelonEMI trending on Twitter for more than 5 hours

e4m by exchange4media Staff
Updated: Mar 30, 2019 8:20 AM

Bajaj Finserv has successfully concluded the gamified #TravelonEMI campaign that was aimed to raise awareness about last-minute travel. 

The contest witnessed participation by over 3,000 individuals across three levels of the game engaging two million people online. The campaign was focused on common challenges individuals faced while planning the trip at the last moment and create awareness about a smart solution to ensure travel with hassle-free Bajaj Finserv EMI Network. 

Bajaj Finserv designed the campaign basis the insight received from customers on unplanned holidays. Customers always seek a credit solution that is convenient to pay back and is not going to add any pressure on their daily chores. This was the primary reason behind enabling a personal loan for travel through an EMI Network card too. 

The three winners of the game were awarded travel vouchers worth Rs 10,000, Rs 15,000 and a Go Pro 7 respectively.
The first challenge had straightforward questions about contestant’s favourite destinations, mostly based out of general knowledge. The second challenge was solving a jigsaw puzzle from the most desired scenic places at the favourite destination. The third challenge was to identify the most desirable skylines of their ideal destination from a 360-degree glimpse. 

Bajaj Finserv leveraged established gamification principles to the campaign to create awareness about their products and offers on the company’s website. 

Bajaj Finserv has also partnered with Rannvijay Singh and Kishwar Merchant to share their experiences and help strengthen the message of #TravelonEMI. The campaign achieved reach was 50 million with an impression of 74.6 million on the microsite.  The campaign witnessed a massive engagement on social media with the #TravelonEMI trending on Twitter for more than 5 hours.

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