ASICS launches yet another initiative, #PaceToGlory campaign
Releases digital film with brand ambassadors Bhuvneshwar Kumar and Jaspreet Bumrah that taps into the brand’s 70-year philosophy of ‘making people move’
Celebrating the #PaceToGlory campaign, ASICS launched the recent digital film which taps into the brand’s 70-year philosophy of ‘making people move’. The campaign’s larger goal is to inspire people of all ages and abilities to move more to enjoy the physical and mental benefits of exercise.
Taking this initiative, one notch higher, ASICS presents #PaceToGlory where the champion cricketers, Bhuvneshwar Kumar and Jaspreet Bumrah, take us through the resilience and hard work put in every day to showcase their best foot forward on the field. The digital film showcases the common motive that the athlete’s share with the brand of moving towards glory. The sportsmen talk about how cricket is more than just a sport and it is a motion beyond control. How there are days where the team celebrates their wins, and then there are days where they give it their all, for a better win tomorrow. ASICS announced Jasprit Bumrah and Bhuvaneshwar Kumar as their first India brand ambassadors. The selection of this champion duo was made, keeping in mind their game, which is all about perfect timing, rhythm and pace which is a part of ASICS Pace to Glory campaign, contributing to team India’s success.
The cricketers have been sporting gears from ASICS for the World Cup, as the high-performance brand has the best gears which help amplify their performance on ground. The personal preference of the cricketers is the ASICS Gel Not Out 300 - a lightweight and flexible indoor shoe and ASICS Gel Peak 5 - a cricket shoe built for hard wicket cricket to deliver excellent grip and efficient release to enable easy playing.
The viewers can join ASICS in wishing the team good luck for their upcoming matches by using #PaceToGlory. The #PaceToGlory campaign emphasizes on your end goal towards the path to glory. This glory may have various definitions but the joy of achieving it, is unparalleled. It is where you set your own space - slow or fast, there is no judgement. So…….how are you pacing towards glory?
Commenting on the initiative, Rajat Khurana, Managing Director, ASICS India, says, “We are extremely delighted to celebrate #PaceToGlory, thus extending our ‘I Move Me’ campaign. The athletes Jasprit Bumrah and Bhuvaneshwar Kumar truly resonate with the brands ethos of moving towards glory. Their commitment to fitness on and off field leading to team India’s success is commendable, they truly define the brand’s core value. As a part of this campaign we look to encourage people to set their own pace and enjoy the happiness by achieving it, and move one step closer to their own pace to glory.”
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