Zoom ramps up internet presence with new website

The new website is planned to enhance the video content and latest updates. The idea is to reach more and more audience via digital offering

e4m by exchange4media Staff
Updated: Feb 4, 2013 7:49 PM
Zoom ramps up internet presence with new website

Zoom has ramped up its internet presence with a new responsive website, Zoomtv. Developed by Times Internet, the new website brings together the best of Bollywood entertainment content and superb technology to deliver it seamlessly across all devices and platforms.

A responsive website automatically adapts and resizes itself according to the resolution of a device. Hence, a single site is displayed in different visual formats with flexible images and fluid grids.

Talking about this initiative, Satyan Gajwani, CEO, Times Internet said, “Times Internet prides itself in developing cutting edge digital platforms. This is our first responsive design product for the market, complemented with a very strong technology platform. As consumption becomes multi-screen, Zoomtv is well positioned to serve content across devices.”

“We have been, and continue to be, very serious about the digital presence of Zoom and that’s what has made Zoom the world’s No. 1 Bollywood destination. We are revolutionising the way we cover and distribute Bollywood content across platforms in relevant ways that inform and entertain our users at all times,” said Avinash Kaul, CEO, Zoom TV.

The content on the website has also undergone a strong refresh. Besides regular channel programming, the site will feature exclusive videos and unused footages from the channel to offer depth to its video content. Insider gossips, photos, blogs and articles by Zoom anchors and reporters will also form core content on the site. Movie trailers, promos, stills and first reports will offer variety to Bollywood fans.

Zoom has put a major focus on reinvigorating its digital products to provide its users with readily accessible content which is relevant, fresh, multiple-format and available on all platforms.

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