ZEE5 to premiere performances of Sunburn Season 13

ZEE5 will showcase exclusive interviews and behind the scene moments from the Electronic Dance Music Festival

e4m by exchange4media Staff
Published: Sep 23, 2019 5:58 PM  | 2 min read

ZEE5 has tied up with Sunburn Electronic Dance Music Festival for exclusive interviews, behind the scene moments and premiere performances of Sunburn Season 13 on the Zee5 platform.

Currently in its thirteenth edition, Sunburn kickstarted last weekend with a power packed performance by American rapper, singer and songwriter Wiz Khalifa in Mumbai and Delhi. Sunburn will continue to host Arena performances across Mumbai, Pune, Delhi, Hyderabad, Bangalore and Pune to culminate with its popular flagship annual property which will take place in Goa from 27 to 29 December.

ZEE5 subscribers can now watch action packed entertainment from the comfort of their home.

Manpreet Bumrah, Business Development & Commercial Head, ZEE5 India, said, “We got a fantastic response from our audiences last year, encouraging us to take forward our collaboration with Sunburn yet again. We believe we complement each other. We have each established ourselves as the go-to destination for entertainment in our respective genres. This association, we believe, will be a wonderful value-add for our subscribers in the age-group of 18 to 34 years of age, a key demographic of our base.”

Karan Singh, Chief Operating Officer, Percept Live commented, “We are thrilled to partner with ZEE5. Both Sunburn and ZEE5 have changed the dynamics of the Media & Entertainment domain and emerged as popular platforms for Millennials today. Sunburn has continually strived to scale up its innovation and entertainment quotient year on year inclusive of the best artist line-up, state-of-the-art technology and a wide range of experiential activities to provide fans with a larger than life wow experience, Our partnership with ZEE5 will definitively raise the bar and offer music aficionados an online entertaining musical experience like never before.”

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