Zee Tamizh reaches out to viewers in Canada on Rogers Cable

The addition of Zee Tamizh makes a total of 10 ZEE channels currently distributed in Canada. The Tamil GEC will target he the Tamil-Canadian audience

e4m by exchange4media Staff
Updated: Dec 17, 2013 8:32 AM
Zee Tamizh reaches out to viewers in Canada on Rogers Cable

ZEE Americas, in partnership with Ethnic Channels Group, the largest distributor of ethnic services in Canada, has launched Zee Tamizh on Rogers Cable. The addition of Zee Tamizh makes a total of 10 ZEE channels currently distributed in Canada.

Zee Tamizh is a Tamil general entertainment channel that offers a variety of programmes targeting the Tamil-Canadian audience.

Commenting on the launch, Sameer Targe, General Manager, ZEE Americas said, “The Tamil segment is one of the fastest growing South Asian language groups in GTA. It was an obvious step for us to be part of that movement. With a separate ZEE pack on Rogers, we expect excellent results from the Canada market.”

Hari Srinivas, President, Ethnic Channels Group added here, “We are very thrilled to partner with Rogers Cable on the launch of Zee Tamizh. The channel will assist Rogers to grow its subscriber base by capturing new clients, who are looking for more relevant South Asian programming.”

Viewers can subscribe to Zee Tamizh on Rogers Cable Channel 622.
 

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