Zee LIVE along with Living Foodz unveils LF 91, a heritage food festival

In the first edition, the festival that will be held in Mumbai will have authentic South India dishes 

e4m by exchange4media Staff
Published: Feb 20, 2019 11:39 AM  | 2 min read
LF 91

Zee LIVE and Living Foodz has announced LF 91, a heritage food festival, as an endeavour to bring regional heritage food to the urban heartlands.

In its first edition, LF 91 brings the South of India to Mumbai. Hundreds of authentic dishes from the deep corners of Andhra Pradesh, Kerala, Karnataka and Tamil Nadu will make their way to the maximum city of Mumbai, a list curated by celebrity chefs from Living Foodz. The dishes will be plated in four state zones at the Turf Club in Mumbai.

While you get to choose from a multitude of dishes in these four zones, LF 91 for the first time in a food festival will attempt a limited heritage brunch and a community long table for the Kerala Sadhya. 

One also gets to pick their favourite spices, pickles, papadams at the Desi Bazaar or dip into soulful music all the way from the South of India.

Speaking about the festival, Swaroop Banerjee, COO, Zee LIVE said, “India is a beautiful country with so many colours, cuisine, culture and traditions. LF 91 is an attempt to get all of this on one plate and present it to our people. The festival will not only see food from various parts of the country but also help in retaining and passing the age-old secret recipes from various cultures. It will be a truly cultural experience that Zee Live and Living Foodz is proud to present to the audience.”

Shaurya Mehta, Head of ZEEL’s premium cluster & COO, Living Entertainment said: “LF is India’s leading lifestyle channel that celebrates the roots of India in its entirety. We’ve had great shows like Curries of India, Northern Flavors, The Great Indian Rasoi that showcase the diversity of India and that is what Living Foodz as a brand stands for. LF 91 is a great concept that will bring the channel’s ethos to life and celebrate the rich food heritage of India with our consumers. LF 91 reinforces our endeavour towards a 360-degree connect with our consumers – be it on TV, digital and on ground. We are very delighted to present LF 91 with the Zee LIVE team and look forward to take this unique curated food festival to each and every corner of this country.”

After Mumbai, the festival will travel to Delhi and culminate in Bengaluru. The two-day festival in each city will present heritage food which will be prepared by the best Khansamas, Maharaj’s and authentic regional cuisine outlets in the country.

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