Zee Biskope launches digital hunt - Talent Camera Action!

To be part of the talent hunt, viewers need to shoot a 1-minute video clip for any category; winners will be featured on Zee Biskope’s social and television platforms on Camera Day – June 29

e4m by exchange4media Staff
Updated: Jun 15, 2020 11:32 AM
Zee Biskope

Zee Biskope has come up with a first-of-its-kind digital talent hunt, Talent – Camera – Action! on the occasion of Camera Day.

Through the hunt, the channel invites the audience to showcase their talent across categories that include - Music, Dance, Acting and Special Talents. Starting from June 10th -19th, 2020, viewers can shoot a 1-minute video clip capturing their performance in any of the categories using a mobile or digital camera and share it on WhatsApp number 9169315002, along with their name and address.

The winners of the talent hunt will be featured on Zee Biskope’s social and television platforms on Camera Day – June 29.

On this new initiative, Samrat Ghosh, Cluster Head, East, Zee Entertainment Enterprises Limited (ZEEL) said, “As the world evolves from the pandemic, a new way of life is being discovered. We’ve learnt to be more resilient and future ready. When consumer connect through on-ground events doesn’t seem to be a reality, Zee Biskope has taken a step ahead to acknowledge our talented viewers through the virtual world. Creating such IPs is an effort by the channel to cater novelty to its viewers and develop a parallel platform for advertisers to explore. This is just the beginning of many such initiatives the channel plans to deliver in the recent future.”

Speaking about the digital talent hunt, Amarpreet Singh Saini, Business Head, ZEE Biskope & BIG Ganga said, “Being in the arena of entertainment, Zee Biskope finds no better occasion than Camera Day to rejoice how cameras have made telling our stories easier than ever.With our audience spending more time at home, this digital talent hunt will provide them with a gateway to showcase their skills beyond the boundaries of their homes. The region is known to have given the country some iconic performers in the cultural sphere, we do expect a plethora of talents pooling in to make it to the television platform. Unlike other movie channels in the region, Zee Biskope goes beyond mere movie showcasing and gives viewers an opportunity to engage deeply with the brand – be it canter activity pre lockdown and the virtual talent hunt post lockdown, the brand stands true to the commitment to viewers to experience the magic of movies not just virtually but in reality as well. I wish the participants all the very best.”

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