ZEE Americas expands reach of South Indian viewers in the US

ZEE Americas, in partnership with Ethnic Channels Group, will sell advertising inventory for Jaya TV, Jaya Max and Jaya Plus

by exchange4media Staff
Published - Dec 21, 2012 7:48 PM Updated: Dec 21, 2012 7:48 PM
ZEE Americas expands reach of South Indian viewers in the US

ZEE Americas, in partnership with Ethnic Channels Group, will sell advertising inventory for Jaya TV, Jaya Max and Jaya Plus

With this partnership, ZEE will create a ‘Deccan Pack’ that will give advertisers access to viewers that were previously unaddressed. The pack, which will consist of Jaya TV services, ZEE Telugu and ZEE Kannada, will allow businesses to target an additional 160,000 unique households.

ZEE Americas CEO Suresh Bala said, “Tamil is spoken by 7 per cent of the South Asian population in the US and Jaya TV has about 15 years of broadcast history behind it making it a great resource to offer advertisers. As ZEE is the best platform to reach the Hindi speaking segment of South Asians in the US, we are thrilled to be the only network offer advertisers an opportunity to have dialogue with this formerly untapped south Indian market segment.”

Hari Srinivas, President of Ethnic Channels Group added here, “The Zee Group is one of our largest partners. The Jaya TV Group is also our main partner in the USA market. This unique relationship will be of immense benefit to the advertising community as the Jaya TV Channels are watched by many Tamils in the US.”

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