Y&A Transformation helps Kerala Vision reimagine its business

Y&A Transformation is a business transformation company focused on helping its clients with agile, collaborative, adaptive and innovative methods of doing business

by exchange4media Staff
Published - Mar 6, 2019 11:28 AM Updated: Mar 6, 2019 11:28 AM
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Kerala Vision Cable (KV) is a premier cable operator in Kerala, connecting 24 lakh households with 50 per cent penetration. They first succeeded in getting around 4,000 individual cable operators from Kasargode to Trivandrum together under a body, Cable Operators Association (COA). They then took another step in the right direction by successfully launching its satellite channel Kerala Vision, the very first satellite channel owned by a cable consortium. The programming on the channel has been receiving encouraging reviews.

Y&A Transformation is a business transformation company, focused on helping its clients build the #NextPractices, erasing the #BestPractices legacy mindset through agile, collaborative, adaptive and innovative methods of doing business in the areas of Technology, Data, Content, Customer Centricity, Customer Experience, CRM, CSR, Sustainability and Organisation Culture.

Commenting on KV’s transformation, S Yesduas, MD & Co-founder, Y&A Transformation, says, “As transformation consultants, we are also focused on helping our clients find the next stream of revenue. Each of the 4,000 cable operators service 300-600 households where a personal relationship exists. Currently, their visits are largely meant for collecting the subscription fee. In today’s dynamic market, where the focus is moving from selling products to building relationships with the customers, we are helping Kerala Vision reimagine their field strength by making it a sales channel that will take relevant products and services specifically curated and created by marketers for KV consumers to doorsteps.” 

“It is an absolute win-win solution. The large base of KV customers is an attractive proposition for marketers as their sales and marketing costs reduces. They also get to use the KV channels for their promotion with very special packages. KV gets a special incentive on the actual conversion and they are also able to provide additional value to their customers. Deals have already been struck for products ranging from gold loan by a bank to creating loyalty for a particular petroleum company,” Yesduas added.

Confirming the association, Rajmohan Mambra, MD, Kerala Vision, said “Y&A Transformation is our business advisors. We are very pleased with the contributions they make to our business. They are involved with us in all aspects of our business from distribution to programming and sales. I would urge marketers looking at Kerala to get in touch with Y&A Transformation before they look elsewhere because what they can put together will be incomparable.”

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