Viu launches in Myanmar as the country’s first fully subtitled video service

Viu offers locally relatable and relevant content, all available to download

e4m by exchange4media Staff
Updated: Sep 10, 2018 6:46 PM

Viu, a leading OTT Video service by PCCW and Vuclip, was officially launched in Myanmar, bringing the service now to 16 markets, including Hong Kong, Singapore, Malaysia, India, Indonesia, Thailand, the Philippines and the Middle East countries of Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and UAE.

The brand was launched on stage by Janice Lee, Managing Director of PCCW Media Group, Arun Prakash, President & Chief Operating Officer of Vuclip, Lavina Tauro, Country Manager of Viu Myanmar along with U Min Thein, CAO of MyanmarNet, Steve Britton, CEO of Red Dot Myanmar, and U Maung Maung Oo, MD of MOM.COM all partners in bringing Viu to Myanmar.

Commenting on the launch, Arun Prakash, President and COO of Vuclip said, “Over the last three years, Viu has emerged as a leader in the OTT industry. This is primarily on the basis of our passion for delighting consumers with quality, fresh and localized content; our commitment to developing local content industries and talent; and our approach to create wins for our ecosystem partners. We’re excited to bring the same to Myanmar.”

Viu has achieved much success across Asia since its launch in 2016 and is known as a leading destination for digital entertainment. To amplify its efforts to deliver the best of Asian entertainment in Myanmar, Viu is the first and only OTT service with all international content with 100 percent Myanmar subtitles and available to download.

Lavina Tauro, Country Manager of Viu Myanmar, said, “It has been months of hard work to ensure we give our fans in Myanmar what they want. We bring alive the promise of Best of Asian Entertainment by offering the latest and best from Korea, Thailand, India, and Myanmar to name a few. All our movies and shows, whether our simulcast shows like Running Man, other K-dramas like The Heirs, Doctors or international movies like PeeMak from Thailand or Bhaagmathie from India come with 100% Myanmar subtitles.”

Viu also announced the launch of its partnership with Myanmar Net, one of the top internet service providers in Myanmar. With Myanmar Net’s bundled pack called “A Wa Thone A Mone Kyi”, users can enjoy fixed-price access quality content through unlimited data.

Tauro added, “Myanmar Net believes in our philosophy of having the consumer at the center of the experience. Through this pack offered by Myanmar Net, we are enabling a rich consumer experience whereby they can watch their favorite content without worrying about data. We believe this partnership will help redefine the digital entertainment space in Myanmar.”

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