Vikatan Group celebrates readers on Aval Jolly Day

The event has been encouraging women to showcase their talents every year since the first anniversary of ‘Aval Vikatan’, the Group’s women-centric magazine

by exchange4media Staff
Published - Jun 26, 2019 3:03 PM Updated: Jun 26, 2019 3:03 PM
AvalJolly

Vikatan Group’s Aval Jolly Day, a platform for women to showcase their talents, will kick start with programmes in Madurai, June 30.

The event has been celebrated every year since 1999, the first anniversary of ‘Aval Vikatan,’ the group’s women-centric magazine.

It has been conducted in various cities across Tamil Nadu like Madurai, Puducherry, Erode, Coimbatore, Tirunelveli, Trichy, Salem, Tiruppur and many more in the past 20 years.

Various on-stage and off-stage activities will be conducted to provide a day of entertainment and fun for women. Preliminary rounds of these events, included singing, dancing, mono acting, among others. Finalists will perform again on Aval Jolly Day and will be awarded.

NS Easwaran, CSO, Vikatan Group

NS Easwaran, CSO, Vikatan Group, said, “Aval Jolly Day, a brand extension of our magazine brand Aval Vikatan, empowers women to have a complete day for themselves and enjoy what they love doing. With 1.3 million readers, according to recent IRS Q1 2019 (Total Readership), Aval Vikatan has become a compulsive media component for any brand aspiring to reach the homemakers of Tamil Nadu. Aval Jolly Day gives our brand partners an opportunity to directly connect and engage with their target audience under one roof.”

Brand partners this year include Medimix, Sri Jayaprabha Jewellers, Nippon Paint, Brainobrain and Krishna Foods and Sweets. Rio Grande is the hospitality partner for the event.

 

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