Viacom18 starts Viacubs, day-care facility for employees’ children

The first centre has been opened in Mumbai in partnership with KLAY Schools

Viacub

In continuation of its gender-inclusive policies such as a 36-week maternity leave and flexible work arrangement, Viacom18 has announced the launch of Viacubs – a child day-care service for Viacom18 employees. Viacubs is a part of Viacom18’s WAVE initiative which focusses on safety, wellness, life events and career development of employees. By providing a reliable support system, Viacom18 aims to empower the working parent to focus on and balance both career and parental duties.

On launching Viacubs, Abhinav Chopra, Chief Human Resource Officer, Viacom18, said, “WAVE was introduced with the aim of encouraging women to grow and take on more leadership roles to promote gender equity and inclusion at the workplace. Our women employees should not be in a position where they must choose between their careers and family. Viacubs will ensure a smooth transition for the returning mother with the assurance that her child will be well attended to, in a nurturing environment.”

“At Viacom18, we aim to provide the best of both worlds to our employees – fulfilling careers and quality family time. We understand the concerns that parents face when there’s a new addition to the family. Therefore, Viacubs opens its doors to new fathers, as much as to the new mothers, towards supporting their parenting journey,” Chopra added.

Launching the first centre in Mumbai in partnership with KLAY Schools, Viacubs is spread across 2,500 square feet. This dedicated space for children will have facilities including an infant room, toddler room, nursing room, play areas, cozy-corners to read, a pantry area, etc. Depending on the child’s age group, fun and learning activities have been designed as part of the curriculum. Employees with six-month-old infants to six-year-old kids can avail of the various facilities being provided at Viacubs.  A backup care facility is also available for parents who need to use the service for shorter periods in case of emergencies. Viacubs will provide a home away from home for employees’ children with adequate learning, enjoyment and expert care, the company said in a statement.

Providing the right support, safe environment and care for kids is the prime motto of Viacubs. Adequate caretakers will be present at the center to ensure best care. Caretakers will be present at all time to ensure the demands and requirements of the kids are met. The staff (caretaker) to child ratio is 1:2 for infants, 1:3 for junior toddlers, 1:5 for senior toddlers and pre-kindergarten and 1:8 for after school children. To ensure a secure environment, an online CCTV monitoring facility as well as an emergency doctor on call is also available.

Viacubs has currently been launched in the Mumbai office and will be subsequently launched in all Viacom18 offices across India.

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.