Viacom18 engages with kids for beach clean-up drive in Mumbai post Ganpati Visarjan

Over 600 children from the Children’s Movement for Civic Awareness group along with Nickelodeon characters Shiva and Rudra participated in the drive

e4m by exchange4media Staff
Updated: Sep 13, 2019 5:36 PM

The 10-day long Ganesh Chaturthi festivities are a highlight for the city of Mumbai and its residents. However, the sight on city-beaches post the idol immersion is one of apathy as they are strewn with idol remains and plastic. In an endeavour to drive awareness about the issue while supporting the city civic authority’s efforts, Viacom18 partnered with Children’s Movement for Civic Awareness (CMCA) for the 4th consecutive year for a clean-up drive on city beaches.

Over 600 children along with Nicktoon Shiva and Rudra created awareness to encourage people to celebrate festivals in an environment friendly way.

 As a part of its Chakachak Mumbai initiative, the media & entertainment network along with CMCA conducted clean-up drives in Juhu, Aksa and Girgaum Chowpatty beaches.

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