Viacom18 Consumer Products to launch Shiva Cycles
The cycle is based on the popular cartoon character Shiva
Scorching heat, incessant rains, chilling winters, nothing can deter a child’s excitement to go outdoors and pedal through the streets. As a favourite pastime and a significant routine for toddlers, tweenies, and teens, cycling defines the essence of one’s childhood. Keeping up with the fascination and adding a dash of excitement to the daily life of school children, Viacom18 Consumer Products is all set to launch a new range of Shiva Cycles in association with Allwyn Bikes- based on the popular Nicktoon, Shiva.
The newly launched Shiva cycles with distinctive and attractive styles are available for kids across age groups from 3 to 9 years. It has 3 segments i.e. Bicycle | Tricycle | Kick Scooter. Bicycle range has 3 sizes available i.e. 14T, 16T, 20T. Symbolizing strength, bravery and intelligence, the homegrown character of the Nickelodeon franchise- Shiva, resonates with kids and his flying bicycle is one of the major attractions amongst the young minds. With this new offering, cycling will become cooler and more enjoyable for the kids. While being one of the most loved Nicktoons, Shiva, is also an inspirational figure for many owing to his supreme braveness.
Commenting on the launch of the new range of Shiva Cycles, Sachin Puntambekar, Business Head-Consumer Products, Viacom18 said, “Shiva is one of the most popular characters from the Nickelodeon ecosystem. The launch of Shiva Cycles is an extension of the fan-base and a give-back to the kids who adore this fun-loving character. As one of the most essential elements in a child’s development, cycling also remains to be an integral part of their play routine. The diverse range of newly launched cycles cater to all age groups and will offer sheer delight to the little Shiva fans, bringing them closer to their favourite toon.”
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