Truebil encourages Indians to redefine the meaning of freedom

This Independence Day the auto-tech platform initiates a campaign to educate people about the true meaning of freedom  

e4m by exchange4media Staff
Updated: Aug 14, 2019 5:57 PM

Auto tech company Truebil believes occasions such as Independence Day are not just about spreading brand awareness but also about driving a strong positive message to educate the audience.

With everything that is going on in the country, the meaning of freedom has truly been lost. In a bid to address the same, Truebil initiated a campaign to make people truly rethink the meaning of freedom again. Truebil’s big idea was quite simple: Making Independence Day an occasion to celebrate Free India.

The freedom in this country is most abused on the streets. The very own streets that are named after our brave freedom fighters who sacrificed their lives to gift freedom to this country. Truebil’s campaign #TrueFreedom is conceptualized in a manner that make viewers understand that somewhere honouring the freedom fighters, and their sacrifices begins with honoring the streets.

Sharing an insight into this campaign, Shubh Bansal, Co-Founder, Truebil remarked, “Often as marketers we forget the true essence of an important occasion such as Independence Day. But with this campaign we ensured the true essence and values of freedom and independence was effectively portrayed through our film, driving a strong social message.”

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