This Budget 2017, moneycontrol to explore India’s new digital economy post demonetization

The financial platform is betting big on interactive and engaging elements as it offers a comprehensive picture on what is being touted as a ‘breakthrough’ Budget.

e4m by exchange4media Staff
Updated: Jan 25, 2017 3:06 PM
This Budget 2017, moneycontrol to explore India’s new digital economy post demonetization

As India’s historic demonetization policy paves the way for a digital economy, expectations are now revolving around a Union Budget that will boost consumer spending and introduce tax incentives, in addition to facilitating a smooth transition to a new economy. Given this backdrop, moneycontrol will implement the central theme ‘Know The New Economy’ across three weeks. This is divided into two weeks of gathering the overall sentiment and expectations of the nation, and one week of analyzing the FM’s announcements post Budget day.

Moneycontrol will offer cutting-edge analyses, expert columns, views, and sectorial impacts—all of which will be made available through real-time news flashes, videos, social media integrations, live TV and more across their web, WAP, app, and tab platforms. The portal is furthering its core value proposition of grasping the financial pulse of the nation as a run up to Budget 2017 through:

  • Interviews with market participants and daily polls pertaining to likely Budget proposals
  • The portal is also running a special property on Start-up India, the impact of demonetization on the sector and expected developments in the buzzing space
  • A special ‘Guess the Sensex Challenge’ contest, which allows users to get into the shoes of a market expert and predict stock movements
  • A dedicated FAQs section to simplify technical budget related terms, interesting trivia and, quizzes

On Budget Day, moneycontrol will engulf users via:

  • Live streaming of the FM’s speech, which will be accompanied by real-time industry reactions, live stock updates, and buy/sell recommendations based on Budget updates
  • Sectorial impacts of the Budget through live tickers, news flashes, in-depth information on stocks, and what has gotten cheaper or costlier from a consumer perspective
  • Ebook, which is a quick compilation packing in important highlights, articles, and views, in addition to how the Budget will impact the economy            

To put things in perspective, post Budget, moneycontrol will:

  • Integrate easy-to-understand videos and infographics pertaining to Budget outcomes on social media, apart from engaging with influencers on the medium
  • Decode the Budget from a long-term perspective, on stocks as well as investments
  • Through live chats and access to market experts, the portal will have answers for everyone—from salaried professionals, pensioners, businessmen, and students

Manish Maheshwari, CEO, Network18 Digital, said, “Moneycontrol has always understood the complexities of major economic reforms and their profound impact on the nation. Post demonetization, the platform is gearing up to embrace a breakthrough budget with a central theme focusing on getting our users to know India’s new digital economy. We will offer strong content offerings that would ride high on engagement and interactivity with clearly defined objectives before, during, and post Budget.”


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