The Times Group launches ‘Femina Flaunt’ studio salon

The salon was inaugurated by Vineet Jain, Managing Director – the Times Group, along with ac-tress Kangana Ranaut

e4m by exchange4media Staff
Updated: Nov 13, 2019 7:46 PM

Bennett, Coleman & Co. Ltd., (The Times of India Group) has forayed into beauty services with the launch of its first Femina FLAUNT Studio Salon in Mumbai.

Situated at Khar Linking Road and spread over 3000 sq feet, the studio salon is a ‘statement-making’, contemporary hotspot, serving global beauty services and trends in hair, make-up, nails & skin.

The salon was inaugurated by Vineet Jain, Managing Director – the Times Group, along with ac-tress Kangana Ranaut.

The company has roped in experts from the field of fitness and nutrition like Mickey Mehta and Saanchi S. Nayak to provide holistic beauty solutions to its customers and well-known celebrity make-up artist Namrata Soni for make-up.

Femina FLAUNT has collaborated with international brands like Schwarzkopf, Olaplex, Thalgo, Morrocan Oil, Newsha, Rene Furterer, Bead Head from TiGi, and American Crew, Eminence, Jan-sen, OPI, Elements, The Nail Lounge, Mint Tree, Footologix, AVL Cosmetics, amongst others.

Speaking about the initiative, Vineet Jain said: “We’re excited to extend our legacy brand, Femi-na in one of the most relevant categories for women – beauty. As Femina enters its 60th year since inception, this is a befitting tribute to a brand that has kept pace with the times, and celebrated wom-en, across generations. Our entry into the beauty segment is in line with the group’s philos-ophy of continuing to invest in newer and future growth opportunities.”

On the concept, Kangana said: “The whole concept of beauty has changed considerably over the last few years. Today, women are comfortable in their own skin and are looking at beauty as a way of self-expression. I am really glad that Femina FLAUNT has taken an approach that’s em-bracing and forward-looking. I am very excited looking at their concept and ideas – the place makes me comfortable and excited at the same time.”

Speaking on the launch, Sandeep Dahiya, CEO – Times Lifestyle Enterprise, said, “Femina FLAUNT Studio Salon is designed to be a hotspot to ignite ideas for self-expression. It’s a place where beauty meets bravado, glam meets gusto, comfort meets creativity, chic meets street and exper-tise meets experimentation. As the concept of beauty itself gets redefined, Femina FLAUNT will continue to redefine the ‘experiential’ part in this space.”

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