Sony YAY! brings ‘Laughter Raja’ campaign for kids

The campaign is co-powered by Himalaya Complete Care, while Act II popcorn is the associate partner and Club Mahindra the experiential holiday partner

e4m by exchange4media Staff
Published: Aug 1, 2019 1:42 PM  | 2 min read
sony YAY

YAY! toons Honey-Bunny are all set to welcome their young fans in the new academic session by bringing a fun campaign ‘Laughter Raja’ to their schools. The hilarious duo Honey and Bunny are in a race to be anointed the funniest one, to win the ultimate crown of Laughter Raja.

Kids across India can cheer for their favourite toon by voting for them through the Sony LIV app.

Through this campaign, the channel aims to give kids a fun reason to take a break from their usual school routine and share laughter with their best friends.

There are also exciting games like a fun version of musical chairs played using hula hoops with music from the title track of the show. Kids will have a gala time in playing their favourite toon while they get to participate as ‘Jholmaal’ pairs and win exclusive channel merchandise.

In one of the largest on-ground initiatives, the three-month campaign will see the channel cover around 500 schools across 26 cities. The campaign has also attracted relevant sponsors.

‘Laughter Raja’ is co-powered by Himalaya complete care, while Act II popcorn is the associate partner and Club Mahindra is on board as experiential holiday partner.

With a whole lot of games, fresh content and the excitement of getting to see their favourite toon crowned as Laughter Raja, the kids are in for a YAY!tastic time ahead.

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