Simmi Karna appointed Biz Head of RBNL’s Big Productions

As part of her new portfolio, Simmi Karna will be responsible for creation and marketing of shows designed both for regional and Hindi GECs

by exchange4media Staff
Published - Apr 13, 2012 8:25 AM Updated: Apr 13, 2012 8:25 AM
Simmi Karna appointed Biz Head of RBNL’s Big Productions

Reliance Broadcast Network Ltd (RBNL) has brought on board Simmi Karna as Business Head of Big Productions, its television content production arm. As part of her new portfolio, Karna will be responsible for creation and marketing of shows designed both for regional and Hindi GECs. She will also be responsible for the P&L of Big Productions and will report to Tarun Katial, CEO, Reliance Broadcast Network Ltd.

Commenting on Karna’s appointment, Katial said, “Simmi’s vast experience across a variety of genres with her erudite stamp on programming makes her an asset to the organisation. Her ability to ideate and conceptualise basis audience preferences, while ensuring in line with clients’ briefs is her strength, which will work excellently when coupled with her people management skills to lead the business into its next level of growth.”

Karna’s last assignment prior to joining Big Productions was with Balaji Telefilms as Chief Revenue Officer. A molecular biologist by education, she began researching and writing for television way back in 1997. Over the last 15 years, she has worked across leading brands in the television industry such as Zee, Channel [v] and IMG as a writer and Creative Director across genres of fiction, non-fiction, sports, and fashion, among others.

On her appointment at Big Productions, Karna said, “I look forward to working with the young and dynamic team at Big Productions. The television industry is geared for exploratory programmes, and these are really exciting times for TV in India. RBNL has some great properties for television and I look forward to a challenging and exciting career in television production.”

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