Royal Stag Barrel Select & MTV collaborate for 8th Season of ‘MTV Unplugged’
Launching on 26th January, MTV Unplugged will have artistes such as Sonu Nigam, Diljit Dosanjh, Guru Randhawa and Rekha Bhardwaj
Published - 17-January-2019
Having impressed music aficionados for seven years, MTV Unplugged is back with yet another euphonious season of soulful renditions and musical mastery. Launching on 26th January, 8 PM, MTV Unplugged in its 8th edition will have artistes such as Sonu Nigam, Diljit Dosanjh, Guru Randhawa, Rekha Bhardwaj, the Kakkar sisters, Jonita Gandhi, Amit Mishra, Dhvani Bhanushali, Shahid Mallya, Bhuvan Bham, Arjun Kanungo and many others serenading their way into our hearts.
Launching the eighth season of MTV’s much-loved musical property, Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18, said, “With Royal Stag Barrel Select MTV Unplugged, we have been successful in curating a musical experience that connects with India’s music loving youth. The last three seasons of the show garnered about 100 million TV views in India, a testament to the show’s resonance with its audience. In Royal Stag Barrel Select we have found a partner that has been by our side for 7 seasons in a row and has supported us in creating a unique musical experience. With artist such as Sonu Nigam, Rekha Bhardwaj, Guru Randhawa, Neeti Mohan, Diljit Dosanjh, amongst others, we have a platform for music lovers of varied genres.”
To give it a momentous start, the channel is rolling out a 360-degree integrated campaign including radio, print, digital, cinema and brand associations. Over the years, MTV Unplugged has secured a forte in offering innovative musical formats to the audience and celebrating music in its rawest ever. From Guru Randhawa’s stripped-down acoustic version to Rekha Bhardwaj’s tribute to Gulzar, this eighth season promises to raise the bar higher.
Commenting on Royal Stag Barrel Select MTV Unplugged Season 8, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said “Royal Stag Barrel Select MTV Unplugged has become the symbol of perfection and we are proud to have raised the bar with each season. This season too, we extend this perfect stage to celebrate musicians who will explore music in its purest form. We are delighted to extend our long-standing association with MTV and hope to continue enthralling the Indian audience and bring alive the brand’s philosophy of “Make it Perfect” in every way.”
The network in a statement said, "The latest season of Royal Stag Barrel Select MTV Unplugged will take perfection a notch higher featuring a unique and beautiful confluence of soul stirring vocals and interesting musical arrangements in their purest form because ‘Pure is perfect."
The theme for the eighth season is ‘Unique Acts’ where every artiste will create a set which is unlike any other done by her/him. The audience will see musicians performing unplugged renditions of their popular songs that have captured the hearts of audiences all over for legions of fans.