Radio Mirchi is official radio partner for Hero Hockey India League 2014

The station will recreate the on-ground excitement of the tournament on-air exclusively for its listeners

e4m by exchange4media Staff
Updated: Jan 21, 2014 1:34 PM
Radio Mirchi is official radio partner for Hero Hockey India League 2014

Radio Mirchi has been roped in as the official radio partner for Hero Hockey India League 2014. The station will recreate the on-ground excitement of the tournament on-air exclusively for its listeners.

As one of the key partners to the ‘League’, the station will provide listeners with exclusive opportunities all through the tournament. Listeners can look forward to connecting with their favourite players, catch all the excitement, live analysis, interviews with the players on the pregame, postgame and intermission reports. The station will also give a chance to its listeners to win free passes for the tournament.

Announcing the partnership, Vivek Modi, Vice President and Cluster Head North, Radio Mirchi said, “Hero Hockey India League is the perfect platform to nurture budding talents, which in turn will help us enhance our overall standard of the sport. Radio Mirchi is a sunshine brand and hence, we associated with Hero Hockey India League.”

The inaugural Hero Hockey India League will be held from January 25, 2014 to February 23, 2014, involving six teams – Delhi Waveriders, Jaypee Punjab Warriors, Uttar Pradesh Wizards, Mumbai Magicians and Ranchi Rhinos – and will be played across six venues – Delhi, Mumbai, Punjab, Ranchi, Uttar Pradesh and Kalinga.

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