Punjabi music channel 9X Tashan turns one

The first anniversary will be celebrated on Punjabi music channel 9X Tashan with a two-hour special programme, called ‘Music De Baadshah’

e4m by exchange4media Staff
Updated: Aug 31, 2012 7:38 PM
Punjabi music channel 9X Tashan turns one

9X Tashan, the Punjabi music channel from 9X Media Group, will celebrate its first anniversary on August 31, 2012. The channel has created a series of special programming to mark its association with Punjabi music fans and viewers.

Sandip Bansal, Managing Director, 9X Tashan, said, “We are grateful to our viewers and partners for their undying love and support towards 9X Tashan in the past one year. We promise to keep delivering on the entertainment quotient offering our viewers with the best of Punjabi music. We hope our ‘Tashan ki Baadshahat’ continues in the coming year.”

According to an official release, 9X Tashan has registered a growth of over 100 GRPs in the opening week of its launch across the PHCHP markets. 9X Tashan also has a live streaming facility on its website and on various mobile platforms.

Elaborating on the anniversary celebrations, Punit Pandey, EVP & Business Head, 9X Media Group, stated, “9X Tashan, our first regional offering, has received a phenomenal response from Punjabi music lovers. The channel has not only marked its leadership status in the last one year, but has expanded the genre to well over 200 GRPs and that’s an achievement. We intend to keep growing the channel at this pace and ensure to keep our viewers entertained with much more of our action packed programming.”

As part of the anniversary celebrations, 9X Tashan has planned an entertainment line-up to engage its viewers.

Speaking on the programming line-up, Baljinder S Mahant, Programming Head, 9X Tashan, said, “The first anniversary will be celebrated on 9X Tashan with a two-hour special programme called ‘Music De Baadshah’, showcasing the best of 9X Tashan music, on August 31, 2012. Besides, there will also be a special celebration by the 9X Tashan gang comprising Babhi, Bade-Chote, Falli-Balli and Ullu Da Patha in their own unique way.”

The show ‘Music De Baadshah’ would be aired on August 31, 2012 from 7 pm to 9 pm on 9X Tashan.

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