Piramal Realty Opens World-Class Experience Centre At Byculla

India’s leading diversified global conglomerate unveils its Brand Film and Signature Art Installations

e4m by exchange4media Staff
Published: Nov 15, 2017 2:25 PM  | 2 min read

Piramal Realty, the real estate arm of the Piramal Group - India’s leading diversified global conglomerate - inaugurated Aranya Pavillion, a world-class experience centre at Piramal Aranya, its signature project in Byculla. With superior design features and state-of-the-art technology, Aranya Pavillion offers a new perspective on premium living. The one-of-a-kind experience centre encapsulates the beauty of the culturally rich neighborhood of Byculla and the essence of Piramal Aranya, which epitomizes contemporary yet classic luxury lifestyle living.

At the unveiling, Anand Piramal, Executive Director of Piramal Group, said: “At Piramal Realty, we aspire to bring world-class lifestyles and set new standards for architectural design, quality, and safety in the industry. Designed in collaboration with renowned international partners, the Experience Centre’s exquisite design and detailing place it in a class of its own. Nestled amidst nature, Aranya Pavillion epitomizes the ‘Perfect Perspective’ Piramal Aranya offers to customers who seek an exceptional lifestyle in the City of Dreams.”

Piramal Realty has partnered with world-class organizations such as EDSA, Hirsch Bedner Associates, Make Associates, and BuroHappold for the design and development of the pavilion.

In addition, Piramal Realty has unveiled its Brand Film, created exclusively for the premium luxury residential project. The refined elegance of Piramal Aranya’s architecture has been showcased through a Tango routine choreographed by Sandip Soparrkar. The background score, blending Indian instruments with Tango notes, is a reflection of the intricate fusion of Indian culture with global lifestyles. Targeted at families who could set down multi-generational roots in Piramal Aranya, the film creates a dynamic dialogue between life, beauty, grace, and class.

Piramal Realty’s developments, while being cutting edge and contemporary, focus on embracing a more holistic definition of luxury, which celebrates nature, greenery, space, light, ventilation, art, culture, and community living. The exquisite art installations at Aranya Pavillion, commissioned by the Piramal Art Foundation and Piramal Realty, are inspired by the flora of the Botanical Gardens (Jijamata Udyan). The Experience Centre will act as a functional space for the display of some of the best works of Indian art from the Piramal Museum of Art and will be open to the public. Jiten Thukral (b.1976, Jalandhar) and Sumir Tagra (b.1979, New Delhi), the New Delhi-based artist duo whose names are now synonymous with the voice of contemporary Indian art have also lent their works to the centre. The contemporary artwork captures the 26 plant varieties housed in the gardens and represents a harmonious co-existence of human beings with natural elements.

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