OPPO collaborates with YouTube to present Straight Up Punjab Music Festival

The first of-its-kind YouTube Originals will bring the best of Punjabi music talent like Badshah, Neha Kakkar, Raftaar, Sukhbir and more on a common stage

e4m by exchange4media Staff
Updated: Sep 30, 2019 5:05 PM

OPPO is all set to present Straight Up Punjab Music Festival, a first of-its-kind YouTube Originals, that will bring the best of Punjabi music talent on a common stage.

The four-hour long concert will be live-streamed exclusively on youtube.com/sonymusicindia across India, UK, USA, Canada and Australia.

This unique concert aims to bring alive the spirit of Punjabi music on October 5 at KD Jadhav indoor hall, Indira Gandhi Indoor Stadium, New Delhi.

Aimed to touch hearts of today’s millennial, the festival will feature performances by some of the biggest name of Punjabi music including Badshah, Neha Kakkar, Raftaar, Sukhbir and more.

Punjabi music has always resonated with the youth and this live concert brings a unique opportunity for the millennial to groove on the quintessential beats of their favourite songs and celebrate the spirit of Punjabi music and culture.

Speaking on the occasion, Sumit Walia, VP, Product and Marketing, OPPO India, said, “As a leading smartphone brand, we constantly strive to associate ourselves with properties that reverberate with the heart and soul of the young audience and highlight OPPO’s creative, vibrant and youthful brand ethos. OPPO's collaboration with YouTube to present Straight-up Punjab Music Festival demonstrates our relentless commitment to engage with millennial, through the power of music. This mega music fest featuring renowned Punjabi music icons will strike a chord with our young audience globally.”


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