Network18 emerges as the most viewed news network on Youtube in India
Surpasses Zee Media and India Today with a viewership of 1.26 billion across Youtube channels of TV, Digital and Print properties
Published - Jan 9, 2018 10:32 AM Updated: Jan 9, 2018 10:32 AM
Network18, one of India’s most diversified media conglomerates secured the top spot in Vidooly’s News Network Report for September to November 2017 making it the most visited and viewed media network on Youtube.
“It has been a happy new year for us” said Manish Maheshwari, CEO, Network18 Digital. As per the report, Network18 has emerged as a leader with a consolidated Youtube viewership of 1.26 billion, surging ahead of legacy brands like Zee Media, India Today, ABP News Network and TV9.
Manish added, “We believe in providing authentic and trustworthy news, particularly at a time when the world is grappling with the menace of fake news. We are humbled by the response we have received from audience in such a short period. And we look forward to continuing to deliver on the trust that millions of viewers have reposed in our brands.”
Network18’s digital properties have been gaining momentum in the last one year. With innovations and strong, credible content, the network has topped charts in various measurement parameters. As more and more consumers move to mobile devices for consuming news, Network18 is continuously gearing up to cater to this group. Foray into multiple languages is just one of the steps that the group has taken. Many similar ideas have been seeded which will show results in times to come. As a result of these efforts, the network saw consumption of its content on mobile devices grow by almost 100% in last 5 months for some of its channels.
Expressing his views on the remarkable achievement, Anshurav Gulati, Business Head - News18 Languages, Programmatic and YouTube Channels said, “News consumption patterns are increasingly shifting towards the video format on the web, particularly via YouTube. This paradigm shift has also led to fake news stories doing the rounds on the internet. In such a scenario, we are proud to stamp our authority as the most trusted source of news consumption via the YouTube channels of our print, TV and digital properties. The team has worked tirelessly to achieve this result, making our advertisers and other key stakeholders take notice. We hope to build on this remarkable achievement and make 2018 an even bigger and better year for Network18.”
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