Network bags the full-service mandates for MSE, Firestone Tyres and Vinod Cookware

Strategic, diverse mandates reinforce its integrated thrust and full service capabilities

e4m by exchange4media Staff
Updated: Jul 25, 2017 4:35 PM  | 2 min read

Network advertising has bagged full-service mandates from Metropolitan Stock Exchange of India (MSE), Vinod Cookware & Firestone Tyres, following a multi-agency pitch. The mandate from MSE is to launch the brand both with the brokers and the business community after its recent business overhaul, while for Vinod Cookware, the mandate is to enable its next phase of growth nationally. For, Firestone Tyres, the legendary brand, it would be bringing the right connect between its great American legacy and Indian ambitions. The accounts will be serviced out of its Mumbai office.


Commenting on the wins, Vinod Nair, Managing Director, Network Advertising Group, said, “We are committed to our belief that ‘integrated’ delivers more value to clients. Increasingly clients are seeing this value and seeking full service capabilities in their agency partners. These wins vindicate that belief/need. We look forward to doing great work across these challenging and interesting mandates.”


Commenting on the mandate, Udai Kumar, Managing Director & CEO, Metropolitan Stock Exchange of India (MSE), said, “The in-depth understanding and insights-driven approach of the Network team, was truly outstanding. What worked in our evaluation is the width of talent that they could bring to fore - right from strategic direction and its translation into creative. For MSE, which is turning around, this was exactly the need from a brand perspective. We look forward to working with their team.”


In his comments, Vaibhav Saraf, Chief General Manager – Sales & Marketing, Bridgestone India, said, “To launch Firestone Tyres in the Indian market, we needed a partner who could deliver the impact across 360 degrees. In Network we found the team that can create the perfect platform we wanted for Firestone in the market. Also, what impressed us the most was that Network had the hunger to deliver value on the account.”


According to Sunil Agarwal, Partner, Vinod Cookware, “The brand has been around for a while and as we look to grow further, we needed a professional firm who could work with an Indian business like us. Also, one which had the ability to advice and deliver a holistic approach to the brand encompassing strategy, creative and media. The team at Network met all of these expectations and we were happy to be engaged by their senior team of leaders. We look forward to them being an extended team of us in the next phase of growth.”

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