Mathrubhumi addresses gender equality bias on social media

On Women’s Day, Kerala’s media group Mathrubhumi addressed a basic question

by exchange4media Staff
Published - Mar 12, 2018 11:48 AM Updated: Mar 12, 2018 11:48 AM

How can we treat women better on social media?
This intuitive thought was initiated by presenting a similar content to popular male RJs of radio station Club FM and female news reader of news channel ( Mathrubhumi News) who spoke in their respective style and shared it on their social media pages. Mathrubhumi observed that how people are not bothered about what is being said, but they are more bothered about who says it. The female news presenter social post was flooded with abuses and sexist comments whereas the male RJ received many praises and positive comments for his post
Mathrubhumi created and posted a final video that brought this difference on the nature of reaction from the public to videos on the same topic when done by individuals of opposite sex. 
Female News Presenter:
Male RJ:

Mathrubhumi thereby reemphasises the fact that men and women have equal rights in this world.

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