Marico launches its first digital-exclusive brand, Studio X

This range has been co-created by celebrity stylist Aalim Hakim

e4m by exchange4media Staff
Updated: May 15, 2018 2:43 PM

FMCG company Marico Limited has launched a new range of premium products called Studio X under its leading male grooming brand – Set Wet. Studio X is Marico’s first digital exclusive brand.

The estimated INR 8600 crore male grooming market is progressing at a rapid pace and is expected to grow at circa 20% CAGR over FY17-20 (as per the BCG analysis report). This range has been co-created by celebrity stylist Aalim Hakim.

Anuradha Aggarwal, Chief Marketing Officer, Marico Limited, says, “The youth today has an evolved sense of style that is greatly inspired by their favourite celebrity look. Having recognized this emerging trend, Studio X, a brand synonymous with celebrity-like styling, will assist consumers in achieving an expert finish look. In line with Marico’s growing online penetration and the upswing in online buying in the country, the brand will be launched exclusively on digital platforms.”
Studio X will be launched exclusively on Amazon this month. It houses a range of products including shampoos, body wash, face wash, hair pomade, hair wax, hair and beard serum and perfume between the price points of INR 200 to 400.

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