Lukup Media & Warner Bros join hands for India's first on demand TV channel

Through this partnership, a selection of new releases, catalogue titles & popular TV series will be offered to viewers via an on-demand TV channel, powered by a new product, Lukup Player

e4m by exchange4media Staff
Updated: Jan 9, 2014 12:04 PM
Lukup Media & Warner Bros join hands for India's first on demand TV channel

Lukup Media has announced a new partnership with Warner Bros Digital Distribution, through which the Studio’s newly released movies such as ‘Gravity’ and ‘The Hobbit: The Desolation of Smaug’ and a selection of new releases, catalogue titles and popular TV series will be offered to viewers via an on-demand TV channel, powered by a new product called the Lukup Player.

The Lukup Player delivers a combination of live and on-demand content on televisions and other devices that people use to consume content.

The deal will see titles made available through the on-demand service from February 2014, as well as future new releases. Users will have access to more than 200 films and TV series from the Warner Bros library.

Commenting on the tie-up, Kallol Borah, Chief Executive Officer, Lukup Media said, “We are very happy to partner Warner Bros and bring a wide selection of popular and new movies and TV shows, which will be available through India’s first on-demand TV channel. The channel will allow people to choose titles from their TV programme guide, pay for them and view them at a time of their choice.”

Chris Dyde, Senior Vice President, International Licensee Markets, Warner Bros Home Entertainment Group added here, “Providing consumers with more choices and improving the movie experience at home is at the heart of Warner Bros’ digital strategy, and we’re delighted to be working with Lukup Media, which will see a fantastic selection of both new and library movies offered to viewers in India.”

Lukup Media plans to launch the Lukup Player in February 2014. It will carry multiple on-demand channels that it will deliver on TV in addition to the live TV channels carried by satellite and cable platforms.

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