Kids’ clothing brand Kidbea signs 10 TV actors as brand ambassadors

Kidbea has announced a strategic collaboration with 10 Indian TV actors as Brand Ambassadors for 2025.

This partnership aims to enhance Kidbea’s mission of promoting sustainable, chemical-free, and eco-friendly clothing for children, reaching millions of households across the country.

Through this partnership, Kidbea aims to achieve Rs 100 crore in revenue for the fiscal year 2026. The company plans to expand into multi-brand outlets (MBOs) across major cities and launch exclusive brand outlets (EBOs) in metropolitan areas. This initiative will provide customers with a firsthand experience of our super-soft and sustainable clothing products.

The celebrities onboarded are:

• Shrashti Maheshwari – CID, Adaalat, Thapki Pyar Ki
• Leishangthem Tonthoingambi – Resurrection Amamba Sayon, Eewai
• Ruchi Savarn – Kumkum Bhagya, Kundali Bhagya
• Rajshri Rani Jain – Suhani Si Ek Ladki
• Giriraj Kabra – Meri Aashiqui Tum Se Hi, Kundali Bhagya
• Shwetha Bandekar – Chandralekha
• Pooja Joshi Arora – Yeh Rishta Kya Kehlata Hai
• Meenakshi Rathod – Naal, Aboli
• Shalu Melvin – Chandanamazha, Swami Ayyappan
• Madhumitha H – Jai Hanuman, Piriyadha Varam Vendum

Founded in 2021 by Swapnil Srivastav, Mohammad Hussain, and Aman Kumar Mahto, Kidbea specializes in creating bamboo plant-based, skin-friendly, and comfortable children's apparel.

“We are thrilled to welcome such influential and talented personalities to the Kidbea family. These actresses represent the essence of diversity and resonate with audiences across regions, perfectly aligning with our vision of reaching every corner of India with sustainable and chemical-free kids’ fashion. At Kidbea, our mission is to create a healthier planet for the next generation, and this partnership is a significant step toward achieving that goal,” Kidbea founders said in a joint statement.

In January, Kidbea raised $1 million in a Pre-series A round led by Venture Catalysts, with participation from Agility Ventures, BestVantage Investments, notable entrepreneurs like Nitish Mittersain, Dr Ritesh Malik, Sandeep and Upasana Agarwal, Dr Shriram Nene, Ashok Bahadur, angel investors, and Japanese actor Hiro Mizushima.