KFC takes the outdoor route to promote its veg menu

KFC has taken the outdoor route in Pune to create buzz about its new veg avatar on the menu. Encyclomedia Networks India has designed the creative for the campaign

by exchange4media Staff
Published - Sep 20, 2013 9:51 AM Updated: Sep 20, 2013 9:51 AM
KFC takes the outdoor route to promote its veg menu

KFC has taken the outdoor route in Pune to create buzz about its new veg avatar on the menu. Encyclomedia Networks India has designed the creative for the campaign.

Speaking on the importance of design in an ‘outdoor friendly’ campaign and the creative mandate from KFC India, Mukesh Manik, M.I.C. (Man In Charge), Encyclomedia Networks said, “No matter how beneficial the content is for the brand communication, if not told interestingly and in a captivating way, the campaign might get lost in an already cluttered environment. At Encyclomedia, we make sure that our designs blend with the medium and assist the brand in attaining both brand recall and at the same time generate an impulse to buy. The creative freedom given to us by KFC India helped us immensely in coming up with the concepts that would generate the desired impact.”

He further said, “The mandate given to us by the client was to design a creative that showcase the full range of veg offerings by KFC India, as the same was to be adapted to key sites that were strategically chosen across the cityscape of Pune; hence, it was imperative for us to come up with creatives that will leave the taste-buds of the on-looker craving for more; and because our designs are synonymous to what others call ‘innovation’ thus, they were replicated across the touch points with no extra cost to it.”

Campaign Credits:

Advertised Brand: KFC, India
Client: Yum! Restaurants, India
Advertising Agency: Encyclomedia Networks India
Director: Mukesh Manik
Creative Director: Tony Graver
City, Country: Pune, India

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