Kargo launches Social Echo in India with Indo Nissin as first brand partner

The upcoming campaign will see Top Ramen’s existing social creatives transformed into mobile-first ad units

by e4m Staff
Published: Oct 3, 2025 12:01 PM | 1 min read

Kargo has announced the launch of its innovative Social Echo format in India.

Indo Nissin, the makers of the Top Ramen brand, has come on board as the launch partner for this unique format.

“With Social Echo, we’re offering marketers a way to unify their creative investment across channels taking the immediacy and energy of social media and amplifying it in high-quality, editorial environments,” said Nabajit Nath, Sales Director for Kargo India. “We’re proud to bring this format to India and excited to partner with Indo Nissin, a brand that understands the power of compelling storytelling across platforms.”

The upcoming campaign will see Top Ramen’s existing social creatives transformed into mobile-first ad units designed for high attention and brand recall.

“At Indo Nissin, we’re constantly looking for new ways to deepen engagement with our consumers,” said Varun Oberoi, Vice President of Marketing at Indo Nissin.. “Social Echo gives us a smart, efficient way to scale the creative impact of our social content while maintaining quality and relevance across new environments. It’s a fresh approach that aligns perfectly with our brand’s digital ambitions.”