JFW ropes in Anu Hasan for first digital entry through new cookery show ‘Get, Set, Cook’
The cookery show will be launched on the February 5 on JFW Youtube Channel
Anu Hasan, actor, columnist and Television host, is all set to make her entry into the digital space with a cookery show on JFW YouTube channel titled ‘GET SET COOK’.
JFW - Just For Women, South India’s largest digital community for Women, has conceptualised and produced this engaging show format. The cookery show will be launched on the 5th of February on JFW Youtube Channel. Anu Hasan would be the first celebrity to host a Tamil cookery show on a YouTube channel.
Talking about the show, Sujit Kumar, Founder and Managing Director of JFW, says, "JFW as a brand is known for creating path-breaking differential lifestyle content. We are now all set to launch this digital video series "Get Set Cook by Celebrity host Anu Hasan. With this show, Hasan is making her entry to the digital space. We at JFW are the proud to have her on board as she brings in her unique style and connect with the audience. We are also happy to have brand Butterfly as exclusive sponsor for the show.”
In this 12-episode series of Get Set Cook, Hasan will be demonstrating various easy-to-cook recipes in her inimitable trademark style in an engaging and humor laced manner.
Commenting on the series, Hasan says, "For some people cooking is an art. For others it's a science but whatever it is for you, I believe that it has to be fun and a source of joy. That's my approach to cooking and that's what I want to bring to the series. I am excited to be collaborating with JFW. The team is like an old friend I've known since 2006. So collaboration isn't something new. But what is new is that this is my first foray into a formally structured digital series. So quite looking forward to doing more in this domain."
The show is sponsored exclusively by Butterfly Home Appliances. Talking about their collaboration with the show, VML Karthikeyan, Senior Vice President - Marketing of Butterfly says, "We are happy to associate with JFW for the Butterfly Get Set Cook - the Cookery Show hosted by actress Anu Hasan. Each episode will feature interesting recipes and valuable cooking tips. So get inspired to cook new recipes, as she takes you on a journey of good taste and great fun.”
Anu Hasan, also continues to don the role of a columnist and remains to be a readers' favourite as she writes about her life experiences under the title Sunny Side Upfor JFW magazine.
About JFW Digital
JFW, with a monthly reach of over 15 million users across various digital platforms is South India’s largest digital community for Women. JFW's online portal www.jfwonline.com which focuses on lifestyle & entertainment content for women has over 1.5 million users across South India and JFW Youtube channel with a subscriber base of over 5 lacs delivers 9 million video views per month. JFW social media platforms such as Facebook (facebook.com/jfw), Instagram (instagram.com/jfwdigital) has a total reach of over 4.5 million. JFW has close to 72% women users across these digital platforms making them the largest community for women in South India.
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