iXiGO.com strengthens its leadership team

iXiGO.com has appointed Saurabh Srivastava as VP, Marketing & Product Strategy; he was former Marketing and Retail Head of Goodyear

e4m by exchange4media Staff
Updated: Jul 6, 2012 9:28 PM
iXiGO.com strengthens its leadership team

iXiGO.com has strengthened its leadership team with the appointment of Saurabh Srivastava as Vice President, Marketing and Product Strategy. In this new role, Srivastava would be leading customer development and brand strategy for iXiGO.com and will also play a crucial role in building on the growth momentum.

Commenting on his new role, Srivastava observed that iXiGO.com had an interesting story of organic word-of-mouth marketing strategy over the last five years. It is now poised for a next wave of growth fueled by innovative trip planning products. With a sharp product focus,

“My focus will be to continue listening to our users and shape the consumer insights into our product evolution consistently. This would enable us to establish iXiGO as the most trusted and informative travel brand, helping users make better decisions for planning their travel,” he said.

Aloke Bajpai, CEO & Co-Founder, iXiGO.com, added here, “Saurabh’s prior experience in building and growing consumer brands in India and his in-depth understanding of retail and product strategies for Indian consumers will be a great value-add to our team. Saurabh will be building and leading our product marketing team with his seasoned and professional approach towards brand management and product growth strategies. I am confident that with his skills & acumen for creating, executing and managing a systematic brand strategy, we will establish iXiGO as the leading brand for travel information and research in India.”

Srivastava has 11 years’ experience in media, marketing and retail. With a professional career spanning retail conglomerates such as Goodyear and Maruti Suzuki, Srivastava has been an integral part of building and managing large consumer brands and has hands-on experience in marketing and positioning of products during various phases of their life-cycle. In his earlier roles with GroupM and Dainik Jagran, Srivastava developed a strong understanding of ATL/ BTL across core segments and also brand development in existing and new markets.

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