Gold Winner launches new TVC in Andhra Pradesh & Telangana
New campaign brings together Suma Kanakala’s signature personality, an engaging “talkish” jingle and Gold Winner’s 90-day cooking experience
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Published: Oct 30, 2026 12:45 PM | 1 min read
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Gold Winner, one of India’s trusted cooking oil brands, has launched its latest television commercial (TVC) campaign across Andhra Pradesh and Telangana, featuring popular television personality Suma Kanakala.
Built around the engaging proposition, “Try cooking with Gold Winner for 90 days, for 100 years you won't forget it,” the campaign invites consumers to experience Gold Winner in their everyday cooking and discover the difference it can bring to their daily meals.
A key highlight of the campaign is Suma Kanakala, whose familiar presence and distinctive style bring an entertaining and relatable character to the TVC. Known for her witty responses and natural connect with Telugu-speaking audiences, Suma features not only as the face of the campaign but also lends her voice to its specially created “talkish” jingle.
The jingle combines spoken and musical elements to create a fresh and memorable format that reflects Suma’s personality while making the campaign engaging for audiences across the region.
The TVC also showcases Gold Winner’s key product attributes, including its 80 quality checks, 0% cholesterol and less oil absorption, reinforcing the brand’s focus on delivering quality and a positive everyday cooking experience.
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