Exceed & Sterling Media win mandate to promote Complan's Golden Jubilee
The win comes on the back of a competitive pitch. The two agencies will launch and promote Complan's Golden Jubilee in India as well as its repositioning
Published - 06-March-2014
Following a competitive pitch, Exceed Entertainment and Sterling Media have won the pan-India PR mandate to launch and promote Complan commemorating its Golden Jubilee in India and also its repositioning.
Exceed Entertainment also brokered the deal to enlist Amitabh Bachchan as the face of Complan in the pan-India markets and to organise and manage a media event to unveil South actor Suriya as the face for the Southern markets.
Together, the agencies provide an integrated communication solution covering brand activation through pan-India PR, events and celebrity endorsements.
Uday Singh Gauri, CEO, Exceed Entertainment said, “As a multi-platform entertainment management company, we are delighted to be working on Complan’s new brand campaign with such acting greats as Amitabh Bachchan. We are committed to leveraging our expertise in celebrity brand activations and end to end event management to drive forward the success of the new Complan campaign.”
Commenting on the win, Natasha Mudhar, CEO & MD, Sterling Media said, “We are thrilled to be working with such a renowned, trusted and well-respected brand as Complan. Together with Exceed Entertainment, we are committed to providing a comprehensive and all-encompassing communications strategy to drive forward the new Complan brand messaging and packaging. It also marks Sterling Media’s further footsteps into the constantly growing and evolving India market.”
Complan is celebrating its 50th anniversary this year. To commemorate its Golden Jubilee, the brand has launched a new-look packaging and messaging, “Taakat Ka Naya Plan – Naya Complan” (New Plan for Strength – New Complan). The new message is being endorsed by Amitabh Bachchan and Suriya. Three bespoke commercials are currently airing on channels across India.
Exceed is a multi-platform entertainment management company.
Headquartered in London, Sterling Media recently entered the India market. The brand management and consultancy company is a division of international media and communications house Sterling Group.