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ET NOW unveils its New Identity

ET Now, the 24-hr English business news channel, unveils its new logo that reflects the dynamism of channel with its fresh, rich and deep colors. The new logo gets the channel more into the groove with those of the other group channels of Times Television Network.

e4m by exchange4media Staff
Published: Nov 3, 2010 8:55 AM  | 1 min read
ET NOW unveils its New Identity

ET Now, the 24-hr English business news channel, unveils its new logo that reflects the dynamism of channel with its fresh, rich and deep colors. The new logo gets the channel more into the groove with those of the other group channels of Times Television Network.

The improved on-air look will allow ET NOW to utilize more screen space for news flashes, earnings information, stock calls providing more quality information to its viewers. The new graphics package of the channel provides the viewers with a better understanding of the stock market trends, stock analysis and market trading strategies.

The ticker and text flashes have been redesigned to better utilize the screen space and provide viewer with all the relevant information. The channel aims to enhance the viewer’s knowledge on market related anecdotes and trade analysis by displaying buzzing stocks along with news flashes, expert opinions and brokerage recommendations.

Also, the channel has introduced a new band at the top of the screen to carry the breaking news, signified by the usage of the ‘NOW’ icon. It will also carry stock and index levels, show the countdown to market opening and other significant events, identify the shows and guests who will be appearing shortly. All these changes are a process of constant evolution and intend to help viewers make most out of the stock market.
 

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